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Link exchanging can reap rewards by giving you more ‘link popularity’with the search engines. But not all links are equal. What should you be looking out forwhen exchanging links? And if you want to know more about uncovering affordable website promotion, just visit my site!

Firstly, links from other website pages with higher page ranks are normally better. But it could just be an indicator that the page proposing to link to you is new and soon enough it will have a high page rank. So what is importantwhen deciding whether to link exchange?

Well, the link page must always be ‘visible’ to search engines. There are various ways that other sites could have unintentionally, or intentionally, made certain that your link not visible to the search engines. This is because it is believed that it is favourable to have many links pointing in from sites that you do not link toyourself, one way linking . So here are some key warning signs to look for.

The first, and a very simple one, is there is a attribute that can be inserted into a link to tell search engines to ignore the link. If you see rel=”nofollow” in a link that is supposed to be pointing at your website, then search engines will not be allowed to follow that link – so it’s not worth while accepting that link exchange.

Slightly more involvedin hiding links is that the page itself could be blocked from search engines. This can be because the links to that page include rel=”nofollow” or more simply that the robots.txt file has been set so that it blocks the page from the search engines. How can you check for thisnasty little trick?

Actually, it’s quite simple. Just search on your favourite search engine to see if the page is there. If it is, then you know for certain that it is not being blocked. You can check by searching on a unique piece of text; by clicking on the ‘cached version’ button on the Google Toolbar or by searching using the ‘site:’ command. Unfortunately, these methods can only tell you that nothing in the site is blocking the page, but failure to find the page is cached doesn’t always mean it is blocked. It could just be too newor too deeply into the site.

The next trick to check for is whether the version presented to search engines is the same as you are seeing. Again, look at what a search engine has cached and make sure that your link is in place.

Another important check that you should include is that the link isn’t using javascript code or hidden redirects. It should point directly to your site, not to another file or page and definitely not to a counter. A lot of sites put the link through a counter to track clicks. This is fine if you are exchanging for traffic, but not if you are exchanging for popularity.

The last check I’ll mention in this piece is that ‘framed’ pages are not properly dealt with by search engines, in fact, some search engines cannot cope with them at all . If your link is not on the actual page but in a framewithin the page, then it’s almost certain that the link isn’t visible to search engines – and won’t count.

So, check that the link page that it is proposed your link will be placed on is cached; that on that cached version of the site your link is shown in basic HTML and that it is not blockedin any way. And then the link should count for you! And if you are looking for more tips to how to make money with your blog, then don’t forget to check out the blog for more tips!

For extra ways to get web traffic from search engines – visit this site and read the blog posts.