B2B Markeplace

The search engine optimization section of Online Marketing can be a fantastic way to get new trade from a very large catchment area. It can of course open up your item or service to the whole technological world but sometimes the processes of optimization put forward by the experts are hard to fit into your site while ensuring it’s honesty as a decent site for a client to read.

There is no doubt that attaining a decent Search Engine Placement listing, especially a page 1 position will really enhance your business – as long as it is suitable for online sales or can encourage online enquiries. Page 1 placement can be reached in a couple of different ways, search engine optimization or pay per click advertising. Pay per click advertising does not alter your website in any way, it simply markets it in the top “paid” area of the search results if you pay the right price for the page 1 listing. With search engine optimization however this is not the case. When this works properly your site will sit on page 1 (assuming the optimization has been carried out properly) in the organic area of the search results, making sure that you receive at least 50% more visits to your site.

The cost comparison between the two varies quite considerably, with pay per click soaking up a lot of budget, whereas optimization can cost around £15 per keyword on page 1 irrespective of how many visitors that keyword drags in. It does however mean changes to your website and this is where care should be taken. Part of the optimization system involves the coding behind the page and the vast majority of the process is made up of promoting the site in other areas of the web. These areas do not of course have an impact on what the customer sees when he gets to your site. However it is the changes that need to be made to the client visible text that are a cause for concern to some website owners and rightly so if they have not selected well in their SEO Company associate.

They are often asked to bin the website all together and start again from scratch as the website is simply not constructed with optimization in mind. Of course this is unpalatable as a lot of time, effort and money has been invested and a loyal client base has already been built up. If not that then some optimization advice insists that the company flood the pages with multitudes of keywords, harming the flow of the text and so turning the customer away.

Neither of these methods are necessarily good ones and a honest and skilful seo company would bear in mind the investment made in a website, the number of visitors it already has and weigh that up against the potential benefits in starting again. In that circumstance the organisation can make an informed choice about which route to take and if the decision is made to stay with the original site the Search engine optimization company should be able to adapt their process to that. The second suggestion of filling the text on the website with a multitude of albeit relevant keywords will work to in some ways. If there are not too many to persuade the search engine into banning the site, then yes, more customers will land there. However, if they are put off by the absurd nature of the copy they will merely go somewhere else.

As long as you select an seo company who is interested in long term business with you, both of these pitfalls should be avoided and a rational compromise reached.