Small Business Recession Tips
There were many useful recession tips given out at this year’s MarketingSherpa B2B Marketing Summit. All good marketing campaigns start with good web design, relevant keywords and continuous content, most successful marketers agreed. Kenric Van Wyc of Acoustics By Design said he tried out a new SEO program that transformed his site into a series of landing pages with carefully researched keywords, which generated an 874% increase in traffic. Two years later, he added a blog, which accounted for 53% of their overall visits. “Each blog entry had relevant content, but also something that would be found by the robots,” Van Wyk explained.
One of the first recession tips you often hear is to switch your offline marketing to online marketing campaigns. “Content marketing is becoming the ONLY marketing,” remarks Julie Wisdom, Executive Creative Director for Babcock & Jenkins. She says that your first step is to order and organize web content — whether it is articles, blogs, press releases, home page content, ad copy or videos. All this content can then be repackaged and recycled. For instance, a white-paper can be translated into a video or ten different mini-articles; blogs can be reworked into a Q&A section or a press release. Look for a wide variety of channels and audiences, she adds.
One of the more unconventional recession tips is to change your company over to a home based business. With a computer, a telephone and a quiet room, many businesses can move to the home. The good news about this bold move is that you’ll cut out on commuting costs and rent — not to mention, you’ll be able to write off a portion of your heating/cooling/electric/mortgage bills on your taxes as an expense. If you can’t run your company alone and rely on many other workers to get the job done, then you may want to consider how they can work from home as well.
Rene Lacape is a well trained insurance broker. He has been handling many kinds of insurances for the past many years. He still does well in his chosen field and is sure to help more people who will need his expert advice. Contact him now.