Supporting Businesses
When you are in your forties or fifties and suddenly find yourself out of a job, what is an experienced professional to do? You hate that feeling of helplessness and insecurity. It’s horrible to know that your fate was resting in some corporate bureaucrat’s hands — and that he could just let you go so easily, crushing your world. Where will you get health insurance? How will you pay the mortgage or save for the kids’ tuition? Where will you find a new, recession-proof job? It’s no surprise that many professionals decide to take their years of experience and start up supporting businesses that assist larger corporations in a specific area where they are lacking. If you worked at a law firm, then become a legal consultant. If you worked for an ad agency, start your own! If you wrote for the local news, get into web copy! If you worked as an accountant as a bank, offer your own tax and accounting services independently. Here’s a guide to some of the startup successes.
Hiring a supporting businesses firm to cover your marketing campaigns can be a real money-saver in some cases too. Many company leaders want to take their offline advertising efforts and put them online but don’t know the first thing about pay-per-click, affiliate marketing, keyword optimization, social networking and e-commerce marketing. An outside firm can provide you with all these services, with tips on how to move forward, or will even come to your business and present training workshops for your staff members to bring them up to speed. With today’s competitive environment, there’s no room for dinosaurs!
Search engine optimization (SEO) is another area where supporting businesses thrive. Every homepage internet design should have searchable keywords, image tags and web copy that attracts visitors to the site. Professional SEO experts use a variety of analytic programs that let them know what industry-related terms people are looking up, what the most competitive search terms are and what words are best incorporated into a business’s homepage. By effectively designing your homepage with these factors in mind, your site will become a magnet for web traffic, thus increasing sales. Of course, some webpages have fundamental problems that send prospective clients fleeing. An SEO expert can let you know how many people are visiting, what pages they’re looking at, how long they’re browsing, which pages are sending clients elsewhere and where these dissatisfied visitors are going next. This research can be invaluable to a business.
Sometimes you may find you need supporting businesses to do your dirty work. The debt collecting business is one that seems recession-proof. Even though you end up paying the firm 10 to 60% of the outstanding debt, it’s better than getting nothing. Before you hire debt settlement or collecting help, be sure to contact the Better Business Bureau or the International Association of Professional Debt Arbitrators to make sure they’re legitimate. Similarly, banks have been calling in mortgage and foreclosure rescue companies to save nearly 1.7 million homes from foreclosure in 2006-2007. Before hiring a foreclosure assistance company, be sure to check with the Federal Trade Commission to be sure the company isn’t stewing in legal trouble.
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