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Doing a penny stock trade should be an easy way to make a bit of money, right? Not necessarily. Penny stock investing, as the name implies, means dealing with stocks that have a very low price. But that doesn’t mean that the penny stock market is a more controlled environment. In fact, it’s just the opposite. It is much harder to predict what will happen with any given penny stock, since the market goes up and down very quickly. The small cost of each stock means that it is more tempting to buy more shares and so a significant amount of money can be moved very quickly either up or down.

The main reason why penny stock trading is more risky than traditional trades is that the penny stock market is far less regulated than the secure exchanges like NASDAQ. Without the requirement to adhere to certain rules and regulations that the traditional exchanges provide, there is a greater potential for deceit and illegal activity. While some penny stocks do trade on the major exchanges, it is the ones that do not that are riskier.

When considering penny stock trades, you have to take into account the practice of the pump and dump. What happens here is that shady individuals and groups will attempt to drive up the price of a stock through manipulative means, and then sell all their shares, leaving others with the now worthless stock. Typically, this occurs by posting false information about supposedly hot penny stocks, encouraging those who know little about the financial market to invest in certain stocks, and spreading false details about different companies through spam, penny stock newsletter publications and various message boards. Once the stock has been pumped up artificially, these people will sell their shares at a substantial profit and cease all promotion of the stock, resulting in the drop of the stock price.

In order to make a penny stock trade that works for you, you need to have good timing. The difference of an hour can mean a significant gain on an investment, or the complete loss of the money invested. The only way to make the timing work for you is by monitoring your stocks and the rest of the market on a regular and consistent basis. This means that investing in penny stocks is not really for the casual investor, as a significant amount of time is required to get enough information to make the right decisions at the best time.

To make each penny stock trade count, know what you are dealing with and dedicate yourself to making the right decisions. Remember, there is a lot of penny stock information out there that is designed to cost you money, and because the regulations in this market are not strong you cannot expect assistance from someone else to protect you. Know the risks and be prepared to dedicate your time along with your money or you will most likely lose the latter.

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