B2B Markeplace

Printing your own calendar could be one of the most important marketing investments you make this year. So it’s important if you do take the plunge, to make sure your calendar is truly useful, and also has enough interesting content to keep people engaged all year.Unfortunately, some calendar printing esigns fail to complete their marketing/business goals due to bad design. Quite often problems include poor choice of images, or calendars printed on poor quality stock.If this happens, people might not pick up or use that calendar early enough. If your clients don’t have the calendar up in January, there’s little chance that it will ever be used.

Learn from other’s mistakes: know how to make sure your calendar will not fail. A couple of major reasons exist for most calendar failure. Here’s a list of the most commonly occuring ones.

Uninteresting images

One mistake a lot of companies make is using uninteresting images. The images are the part that really sells the calendar, so it’s important to get it right. The majority of people want a calendar they will enjoy looking at through the whole year, so it’s important to get the images right. Try to avoid picking boring images – sounds obvious, but many people fall into the trap of displaying boring shots. Typical boring images we see include pictures of products (calendar of pneumatic drills, anyone?) and warehouses. Even if your company does specialise in these things, that doesn’t mean people will want to look at them all year round.

The most obvious solution to this kind of problem is to hire a professional photographer or graphic designer to work out the images for you.This ensures that your calendar images will be artfully created and interesting for most people.

Don’t overlook holidays and important dates

Another characteristic of a bad calendar is the failure mark important dates. Most people will use your calendar to find out when important holidays are occuring, so make sure you include them when you print your calendar. Because holiday dates vary between countries, states and even cities, be sure to think which ones would be most appropriate for your audience. If your audience is local, then be sure to print the local holiday dates as well as bigger national ones.If you fail to mark these, people might find your calendars only moderately useful. If you want to avoid this error, consider getting one of the Custom calendars from aglobalworld.com which will contain international holiday dates – particularly useful if your clients are global.

Spaces For Writing

Another key thing not to overlook is the white space available for writing on in your calendar.You need to know that some people want to write on their calendars so that they can mark more personal dates in their calendar. Make sure you allow a little space for people to write such dates on their calendar.Bad calendar designs are the ones with virtually no space for things such as that. Easily avoid this basic mistake by ensuring you include a degree of whitespace for your audience.

Quality issues

Using poor quality materials is another pitfall of calendars that fail. Your calendar should be able to withstand a year’s worth of use. Over the course of a year, your calendar will see four different seasons, and be subjected to various things that can damage it including heat and cold.If your calendar is made of bad materials, it might not even last the winter. A calendar that deteriorates will not reflect well on your company. Using good paper stock or even printing your calendar on plastic will represent a good business investment.

Stand out this year by printing your calendar with all major international holiday dates. Consider Customized Calendars for your business from Aglobalworld.com!