B2B Markeplace

info overload surrounds everybody these days. This is as true for the business change management professional as it is for the college students with web ready cell telephones. There’s just about a compulsion in the present time to try and pack more information into less space. Twitter is an excellent example of this phenomenon. The user is supplied with 168 characters, including spaces, with which to try and say something meaningful. This can lead to a bent, even among those who should know better, to find sound bite solutions to complicated issues.

There are examples when a sound bite solution works. There are circumstances when a single word can convey a volume of meaning. If somebody screams Fire! in acrowded theater, it communicates considerably more than simply the existence of fire. It’s a warning that there’s a fire. It’s a alert that there is forthcoming danger. It effectively serves as a command that everybody should leave the theater right away. However, it only does this because, at some juncture, a serious period of time went into explaining why that particular word in that particular instance says what it does. This keep it short attitude toward communication is less effective in the world of business change management.

Business change management is a complicated subject. There are volumes on top of volumes that have been authored solely on this subject. For a sound bite solution to work for a change management advisor, there has to once have been serious background with the material of change management. The sound bite solution can’t provide this background. It’s a bit like finding a gold nugget on the way to prospecting. Having the nugget doesn’t mean the person understands the complexities of the prospecting any more than having a sound bite solution means an individual understands the theory behind the business change management advice.

For more information, please see our website: Business Change Management