B2B Markeplace

A visit a doctor’s office or home will show something engaging. They are going to have a lot books on a shelf. The more interesting part is that really few, if any, of those books will be thin books. They can usually be long books with tiny print and plenty of technical terms and information. The telling part about this is that those displays really instill confidence in the patient. The patient trusts the doctor has spent years in class and more years as an intern, a resident, and likely an attending surgeon. Those books are a physical reminder of the depth of knowledge a doctor is expected to have. There are some folk who are looking to work as change professionals that expect to find the equivalent to the thin medical book.

While there is less physical risk for other folks concerned with working as a change professional, the depth of data required to be effective at it is no less than being a consultant. Highly talented change professionals spend several years immersed in the idea and practice of their field to develop their competency. Most have master’s degrees and some people working in the field have doctorates. This is not a field where one can simply read a few articles about it and then go to work.

Change management requires not only mastery of the basic concept and best practices of change, but also areasonably deep appreciation of the hypotheses and best practices of business as well. These are skills that cannot be gained overnite and definitely not from a thin medical book. It is also a field that must eschew the convenient short answers from time to time. There’s worth in being able to bestow a short, tough explanation. However, it will not and doesn’t work every time. For those that think it can, consider the last time a surgeon gave a two sentence answer to a complicated medical query.

For more information, please see our website: Business Change