B2B Markeplace

An investment banking presentation can be deadly boring, especially for potential investors. Thick booklets of printed information, charts, graphs. Who has time to read and evaluate so much information? Certainly not me! I just throw it into the wastepaper basket, unread. Some dedicated person spent uncountable hours laboring over this information, but I don’t care. I don’t have time to spend reading. The time for the paper investment banking presentation may be over, however, to be replaced with the video presentation.

Imagine the interested prospect, searching for an investment opportunity. He receives a stack of book-length presentations from your competitors. What does he do with them? He thumbs through them, heaves a sigh, and tosses them in with the Styrofoam cup and donut wrapper. How can you be seen? You can stand out by getting out of the book and onto the screen. Talk to your prospects directly through a computer-based video. In a company profile video, you can present your people in front of the prospect almost as if they were visiting in person, and they can say aloud the words that the prospect won’t take time to read. You can tell your story in pictures and make it real for the viewer. You can walk them through a virtual tour of your facility. You can put your people in front of them. And all of this can be made available just through your web site. With a video on the web, the viewer can run your video at his convenient, and as often as he likes.

Another unread document is the annual report. Annual reports are required of public companies and are based on information that can be intrinsically interesting. But, no matter how innovative the design or how beautiful the photography, they are still filled with words to be read. You can jump forward if you re-envisage your annual report as a modern video annual report. Bring your dull data to life. Bring your people into visibility. Make your readers wake up and pay attention.

Third is the road show. A professionally, even artistically, produced video can take the place of the need for your people to travel. Your prospects can see who you are and what you offer from the comfort of their computer. This video can display your employees, your facility, and your product. It won’t be just another PowerPoint slide show, although this presentation can contain slide show-type material. It will be a living representation of your company, its people, and its offerings.

The company that designs and executes your video can also promote it through a nationally distributed press release containing a hot link back to your video. An e-mail message can be sent to 50,000 qualified prospects. These recipients can then easily share your video with their colleagues through Web 2.0 sharing and book marking tools.

This new and vital technology can revitalize your efforts to reach your prospects in an innovative way. At the same time, these videos will take the place of reams of paper with flying electrons, reducing waste, energy usage, and pollution. They give you a great advantage while removing the disadvantages.