Attraction Marketing Formula – How To Get The Latest Attraction Marketing Blueprint
Is there an official attraction marketing formula? Well, yes in fact, there are now two. Ann Sieg became known as the renegade network marketer in 2007 when she produced her book by the same name which turned lead generation in network marketing on it’s ears.
The Renegade book became the official attraction marketing guide and now there is a follow up to it with The Attraction Marketer’s Manifesto. On their own, both these books can literally turn your business into a charging bull overnight but when working with both, it’s like network marketing on steroids.
The most powerful tool for prospecting today is the internet and many network marketers are now starting to see this and recognize that while face-to-face contact with prospects still has a place, it’s no longer as important as it once was in network marketing.
Attraction marketing revolves around the ability to receive targeted leads. More importantly, these prospects are actually seeking you out for more information. How is this different from the old school off line methods?
Well, there is no chasing or harassing family and friends. There is no hit and miss prospecting meaning that rejection is kept to a minimum. Rejection is possibly the biggest killer for network marketers who will usually take the only alternative and abandon their businesses rather hear a constant stream of “no, I’m not interested.”
The beauty of attraction marketing is these are the people you avoid. In fact, you place your message in front of people who actually want to hear it. From there, instead of hitting them with a sales pitch, you provide them with education and training; stuff they can use to build their business with.
Attraction Marketing Blueprint
The process doesn’t start and end with simply getting a prospect to come to you. Consider this scenario…two marketers use the same attraction marketing principles to get a prospect. One hits them with a sales pitch almost immediately. The other instead gives them an article marketing training resource or a report of getting the best results from web 2 or instructions on how to create a blog and promote it.
Which one would you be drawn to? It’s a no contest. Definitely the second. And don’t you think the second marketer would have a devoted follower who in time, may even want to join them in business simply because they are more interested in helping them with growing their business rather than pitching them with a sales message and trying to get them to part with their money?
But an attraction marketer’s manifesto that provides a how to is still sorely needed and the next phase in the whole attraction process.