Search engine Promotion – not a method of tricking the search engines, but working with them
Some business owners believe that Online Marketing is all about tricking the search engines to send more searchers to a particular website. In some cases organisations will offer this very service. Guaranteeing to increase your visitor numbers noticeably but using unscrupulous processes to do it.
Clearly this type of conduct is very short sighted. Once a visitor has been conned to a site which just does not offer information on the keywords he had used, his next move will simply be to go “back” to the search results. He will be slightly aggrevated at the search engine for putting the choice forward and in essence the website business gains nothing except a useless hit, the search engine has it’s reputation broken and the searcher tries again.
The only benefit here is possibly to the unethical optimizer (seo) who has possibly fixed his customer in to fees based on an increase in website hits. Despite this financial gain, operating in this manner is still counterproductive. The search engine companies do not like having their reputation dented and so are constantly developing their product to tackle unethical methods. This means that the unethical seo has to frequently come up with new scams to keep ahead of them. Also the business itself will soon notice that although it’s hits have increased there has been no affect on sales.
In actual fact just as much exertion needs to go into these unethical methods as is obligatory to do the work well, assuming the skills are know. It really is quite simple; the searcher wants to find what he is looking for; the search engine wants to show the searcher a variety of websites offering what he is looking for; the business wants to be found by customers searching for his products or services. Therefore as long as the Search Engine Optimization Company positively impacts on all of that everybody wins.
So the ethical seo will study how people search for his clients products and then ensure that these keywords are evident to the search engines. By doing this all businesses in the chain and content and positive business is conducted. The client’s website will often gradually achieve a higher Search Engine Placement as the search engines become more and more positive that the site delivers what it says it does; and this in turn provides the client with more and more work as the search engine positioning is essestial to the number of hits that occur.