Subliminal Advertising: A Mind Control?
Have you ever found yourself craving a pizza with extra cheese while watching your favorite basketball team play on television? How about just sitting on your couch enjoying some football and suddenly yearning for a bottle of beer? If you answered yes, then you have been duped by one of the most cautiously created television commercials today. Welcome to the not-so secret world of subliminal advertising. Normally, you would believe that it was the attractive cheerleaders that made you crave the food, but chances are, you may have caught a quick glimpse of someone helping himself to a slice pizza.
As you go through life and age, your conscious mind is offered beliefs, usually from parents, friends and teachers, which you either accept or discard. Once critically analyzed by the conscious mind, these beliefs are then passed into the subconscious mind for storage and later retrieval. In order to program the subconscious mind with stored information, it is usually necessary for the information to pass through the conscious mind initially, where it can be analyzed and accepted or rejected. The conscious mind acts as a sort of gatekeeper to the subconscious mind. Through the use of subliminal advertising, it is possible to present images and audio directly to the subconscious mind without any interference from the conscious mind.
However, with the multitude of varied marketing strategies today, television commercials are probably the last place where subliminal advertisements are used. Subliminal ads are a bit harder to find in newspapers and magazines, where the use of images has become the most popular way for companies to promote their products.
It is no secret that the use of subliminal advertising can be found in countless forms of media. Whether in print or on the television screen, rampant capitalism encourages people to take advantage of unusual ways to increase promotion of their products and services. Because of the thoroughly creative ways to introduce subliminal messages into television advertisements, it has become easier for companies to get their messages and reminders across. In some ways, though, the process also allows abuse from different sectors of media and industries. It is hard to keep some messages that are delivered to the public from being misinterpreted as mind control attempts.
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