With the swell of alternative forms of chat media will search engine positioning and optimisation of internet sites become old fashioned?
Recent developments in the way we communicate through the Internet have been less about traditional broadcast media and more about interactive, two way contact. As this type of communication develops it will undoubtedly affect the way search engines function and by association the process of Online Marketing.
Conventional media “broadcasts” a message to the intended audience, whether it is in the form of a paper or an commercial (physical or digital) which exposes the reader, listener or watcher to a idea. The communication is one way and the proposed audience is informed of something, in fact “talked at”.
Customary methods of Online Marketing carried out by the marketing fraternity and of late the relatively new concept of Search Engine Optimisation companies (SEO Company) are targeted at the way that Google (mainly) accesses web pages. This is a kind of broadcast media not too far removed from to a newspaper albeit with digital trickery to make the experience more interesting.
Is this all about to morph? Are the accepted Search Engine Placement services about to become less valuable? Assuming the internet continues to grow along the same lines as it has for the last ten years, we can expect to see the use of the internet becoming more implanted in our day to day real time lives. It will turn into more of a delivery platform as opposed to an information provider, a concierge as opposed to a librarian. If we are accessing the net in real time that association will become two way and transactional, broadcast methods will offer a superficial experience and become a thing of the past.
Once a buyer can connect with the seller of the product or service through two way communication simply reading a website will be less than satisfying. At this point traditional Search Engine Placement services become obsolete and Online Marketing becomes about making connections not appreciating content.
The astute Search Engine Optimisation Company will be looking at how that communication can take place in an atmosphere that is so full with information. If at all possible, a buyer is exposed to a seller (or a number of sellers) in an situation where he can dynamically interrogate and compare their product, ask for detail and maybe even tailor the product or service to his requirement before he makes the decision to buy.
Instead of providing website optimisation for a static broadcast, online marketing may be about promoting associations and may take place on Twitter, chatrooms, forums even within games where product placement is already beginning to occur.