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The process of closing a sale is far more than just the mechanics of achieving a result, to provide products and services on the one hand and receive financial remuneration on the other. Highly successful sales representatives understand that they need to take into account strategies, personality types, positions and a host of external influences [...]
Unfortunately, the process of decision-making is often based on so many, often irrational factors, that the pharmaceutical sales representative has his or her work cut out. Contrary to some opinion, doctors and healthcare professionals do not operate in an emotional vacuum, even though they often have to keep their emotional sides in check to maintain [...]
By now, pharmaceutical companies must appreciate the importance of key account management training and how they must always be in possession of the latest, cutting-edge marketing information to enable them to actively solicit and then cultivate major, important accounts. There may be a tendency to concentrate on the establishment of a “system,” where a large [...]
Working hard in an online business isn’t an assurance of success. In truth, many of the people who labor many fewer hours than you do are earning lots more money. So why should that be? You were most likely taught that if labor hard you will be rewarded, and although this is correct to a [...]
Attention and decision-making often come down to how we interact with all the “noise” around us. We are bombarded by noise in our personal lives, on a constant basis. When we enter our professional arena, this noise level tends to increase and as human beings, we can be forgiven for resisting this noise and becoming [...]
If you want to set up productive, lengthy and reliable relationships in business, you have to be able to exert influence without appearing to be trying to position yourself as an authoritarian. Not surprisingly, key account management training should help to show you how you can exert influence in any relationship, but should definitely focus [...]
A typical pharmaceutical company is very complex. Its primary job is to produce cutting edge products, to make a fundamental difference to the livelihood and well-being of the patients. From research to product development, many individuals are involved. Once a product is sanctioned and made available to market, an army of sales representatives must be [...]
Value is very important in any business-to-business relationship and both sides must clearly see its benefits. After all, without value what is the point of the relationship? This value must be apparent on both sides of the coin, in equal amounts, or the relationship is not very likely to survive, let alone prosper. The differential [...]
We have heard in recent times from many of the larger pharmaceutical companies, who tell us how they predict pharmaceutical marketing will change as we go forward. Under pressure from Congress, these organisations are starting to reveal how much money is paid to healthcare professionals during the marketing phase, as they seek to interact and [...]
In order for a business-to-business relationship to be formed, some form of value must be evident and attached to both sides. There is no point in trying to build a relationship without establishing its value. Furthermore, unless value is readily apparent on both sides of the equation and is seen as being equitable, the relationship [...]
In my article “The Difference Between Making Cash and Loosing Cash In Online marketing is Critical focus time” I wrote about what critical focus time is, in relation to an web business. (You can visit it by clicking on my author link at the end of the page). This additional article explains how to utilize [...]
In the end, it all comes down to the issue of noise. Noise, quite simply, is a constant bombardment in all our lives. When we enter our professional arena, this noise level tends to increase and as human beings, we can be forgiven for resisting this noise and becoming very jaded on any given day. [...]
Unfortunately, the process of decision-making is often based on so many, often irrational factors, that the pharmaceutical sales representative has his or her work cut out. Contrary to some opinion, doctors and healthcare professionals do not operate in an emotional vacuum, even though they often have to keep their emotional sides in check to maintain [...]