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How can it be possible for the senior management of a pharmaceutical company to be on the top of their game, when they have far too much to do? How can the shareholders of the organisation be sure that they are getting a sufficient return for equity if those charged with the responsibility of operating [...]
There is far too much at stake to take a passive approach to the organisation of a company’s sales force, and senior management should ensure that they are well aware of the effectiveness of the operation and are adequately placed to make changes as and when necessary to improve. With the typical cost of a [...]
To determine whether a sales force is truly effective takes a certain amount of skill, quite a lot of information and the ability to accurately determine potential. A market response matrix can be composed when you assess market potential and calculate the amount of selling time available, determined by realistic hourly allocation according to the [...]
More than $25 billion per year is spent on marketing pharmaceutical products, showing the size and importance of the industry and underlining the need for the pharmaceutical company to be highly effective in this arena. The organisation can be as creative or as ground breaking as it likes as it brings new products to the [...]
Some enterprising individuals are put off by the thought of buying an existing business for sale, as they see it as a veritable leap into the dark. The entire concept can be very alien if you’ve never been involved in these types of transaction before. Most of us are used to engaging in transactions where [...]
Surely, the pharmaceutical market is one of the most interesting and diverse industries, always in a state of change and flux, but in more recent times, we can see a distinct trend away from big brand product, wide reach styles of marketing toward a focus on the “niche” medicines; this process also seems to be [...]
Whether you employ your Denver IT staffing in-house or bring one in from the outside, there are some important steps to take to ensure that you get the most pleasant experience with them. You are paying a substantial amount of money and should expect top-notch service. This article explains how to make sure that you [...]
It can be a tough life for pharmaceutical companies sometimes. Just think how many different bosses they have to answer to, some of whom have very little to do with a bottom-line result. It is not enough trying to focus on the generation and development of good relationships with top clients, but they also have [...]
If the pharmaceutical company designates one of its clients as a key account, what criteria is it using to determine this? If this decision is based simply on financial data, then it is likely that the company’s entire account management philosophy is flawed. Why not look at this from the opposite view, as if you [...]
A pharmaceutical company can spend a considerable amount of time and effort developing and bringing new products to the market and be rightfully proud of its contribution to the healthcare industry. The company can invest huge sums of money and spend many weary hours going through a process of consultation and lobbying and in dealing [...]
To buy business assets can be a daunting prospect, especially if you have not done this before. While it may be somewhat easier than establishing your own operation from scratch, understand that you are taking on, in many respects, the liabilities of somebody who is a complete stranger to you. To start off, you will [...]