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GM may very well be the prime example of a company who chose all the wrong anti-recession tactics. Instead of adapting to the new times and emphasizing smaller, more fuel efficient vehicles in customized colors — they stubbornly pursued their current course of dishing out truck after truck and SUV after SUV. They believed this [...]
“Startups are about the future,” writes author and entrepreneur John Nesheim. “They are about the promise of tomorrow. Like children with eager parents, they are excited about what they can become. Meanwhile the struggle of daily life goes on. As you execute your company plan, it will include inventing the future. When you can both [...]
According to Rhonda Abrams at the Hartford Business Journal, there are several tips for growing business during a tight economy. First, keep your marketing campaigns and forget about cutting your advertising budget. While you may move funds around, your focus should be on remaining visible. Second, hire the “best of the best.” With so many [...]
There were many useful recession tips given out at this year’s MarketingSherpa B2B Marketing Summit. All good marketing campaigns start with good web design, relevant keywords and continuous content, most successful marketers agreed. Kenric Van Wyc of Acoustics By Design said he tried out a new SEO program that transformed his site into a series [...]
Many individuals hit by the economic downturn are considering starting their own business from home. The first step for starting an internet business should be a thorough soul-searching and investigation into the risks and rewards associated with entrepreneurship. Nearly every community offers marketing training courses at local colleges, as well as marketing symposiums and workshops, [...]