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Parkway Drive is an Australian band from the beachfront town of Byron Bay. In 2003, the band members took the name of the street where they had their rehearsals and formed a band using the street’s name, which is a real street where they had their all night jam sessions in their laid back hometown. [...]

Feb 9th, 2010 | Filed under Marketing

Parkway Drive in the Fast Lane to Success The Australian band parkway drive came to life in 2003 in Byron Bay, which is the laid back, beachfront hometown of the band’s hard driving members. The reason for this rather pedestrian name, you ask? It’s simply the name of the street where they used to have [...]

Dec 8th, 2009 | Filed under Marketing