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Advertising is extremely important towards the success of most business. While big corporations can afford to pay out a lot towards their advertising, small business advertising must be cost effective. Most small business heavily relies on marketing techniques to gain more customers. Thanks to the current recession, small businesses have been suffering. With the increase [...]
What makes a consumer buy a product or service? One reason might be classic salesmanship from a salesman to a customer. But what determines classic salesmanship? Getting to know the customer and how they can benefit from a product or service is step one. The salesman then moves the customer to the product or service [...]
Have you been buying your customers? If not, then what are you waiting for? That’s the goal of your “small business advertising” – purchasing customers… Then they turn around and pay you more… So it counts as an investment… So we know that’s true, now how much do your clients cost? And do you know [...]
Let’s not kid ourselves. WIIFM (“What’s in it for me?”) this is the reason customers buy, but instead of focusing on their customers, some small businesses unknowingly commit the sin of advertising about themselves. This is usually because the owners and their advertising executives that help them make their ads, don’t know the difference. The [...]
Want to know how to waste every small business advertising dollar you spend? Just keep spending your advertising dollars and don’t track how your customers are learning about you and your business. Just keep throwing away your money without learning how your advertising is bringing in customers and their revenue. Small businesses that don’t track [...]